Our Leadership Team
Rob Citron
President and CEO
Rob learned early on the importance of hard work and determination in order to manifest the future you desire for yourself.
Rob's experience lies heavily within the automotive industry, with over 15 years of understanding and navigating the dealership model. He has held various roles from Sales to Marketing and Logistics. It was here that he developed a keen sense for building a strong brand while always ensuring an emphasis on the customer service experience.
Rob owns and operates a dealership and he now sets his sights on delivering Bright Green Roof to the world.
Steve Rivard
Director of Operations and Chief Marketing Officer
Steve grew up in a family ripe with entrepreneurial spirit ,he watched his father grow and operate a mailing and marketing company; Inevitably, he wanted to be a part of it!
After High school graduation, he dove right in. He spent over ten years within the family advertising and publication business, connecting households with global brands. The experience he gained at this young age was invaluable. It gave him the courage to blaze his own path. He started an online marketing company that operates across North America.
Steve and his marketing company have worked closely with Bright Green Roof, witnessing the international growth of Bright Green Roof, and seeing the opportunity at a local level, Steve decided that it was time to offer this service to the people of his hometown.
Matt Citron
Vice President, Sales and Marketing
Matt found himself as a child drawn to the world of sports. Following High school graduation, Matt’s love for golf inspired his post-secondary pursuit of Professional Golf Management in Business administration. Through this program, Matt was introduced to Sales and Marketing, which he soon fell in love with.
Matt thrived in the world of Golf for several years. This led him to a sales role within the fitness industry and resulted in a number of sales awards in the following decade. More recently, Matt was introduced to the world of Roof Preservation, he then relocated to run a local Bright Green Roof operation with his partners.
After a wildly successful start, Matt joined Bright Green Roof at a corporate level to assist with sales and marketing across North America, and to ensure each dealer has the tools they need to generate leads and thrive at a local level.
Paul Coulter
Vice President, Information Technology
Paul has had an interest in computers and marketing since he was old enough to type on a keyboard, he brings to the Bright Green Roof team over 25 years experience with digital advertising and marketing for over 250 companies, large and small, throughout North America.
After completing a degree in Business Administration & Economics and a graduate certificate in Marketing Strategy, Paul spent 10 years working for some of the largest digital marketing agencies in North America.
Paul co-owns and operates a Bright Green Roof dealer where he helped to develop a marketing and advertising model that all Bright Green Roof dealers can leverage to improve profitability and success at the local level.